Post by account_disabled on Dec 19, 2023 22:36:17 GMT -6
In fact, this is not You can then carry out any sorting you wish even if you don't speak the language. I then present my summary to a meeting where the 12 Country Directors and the 12 Sales Directors are present. I also present a summary table with the 12 countries and 15 product families; in each box the size of the market and a color code (dark green, light green, orange, red) according to competitive intensity. This allows my client, in addition to the detailed analysis that I give her, to have a vision and decision support in 1 page. Immediately, she can identify her “blue oceans”: high demand and color coded dark green and her “red oceans”. In this case, the red color code is sufficient. Data, digital strategy, blue ocean approach: private management company business case / major French and international banks My client is a Parisian wealth management consulting firm with around forty people.
Their online challenge: facing them, all the major banks (BNP, Société Générale, LCL, HSBC, etc.), the Email Data private management specialists (Rothschild, Oddo, Neuflize, Carmignac, etc.), the insurers (Allianz, Axa, etc.). ) and all the many other private management companies. A priori, the leader cannot fight, there is nothing to do. It is very far from being able to invest the same budgets. We started with the products that interest him. For example, managers are prohibited from selling products “sponsored” by tax incentives. No interest for him to analyze the Pinel, Malraux, Censi-Bouvard niches… We are targeting around fifteen segments. After a few weeks, we are able to see which segments are the most interesting in terms of demand volume and which are the most interesting segments in terms of competition.
He must make a choice; he cannot invest to properly cover the 15 segments analyzed. He makes his selection based on his priorities, his interests and our recommendations. He chooses priority segments in which he wishes to make himself more visible. We then analyze each of the segments to know how to make it visible in the best way, that is to say as efficiently as possible, in the shortest time and while optimizing your budget. The first results arrive in 3 months. We have succeeded in making it more visible than all its big competitors on relevant themes which generate traffic and requests for information or meetings. Data, digital strategy, blue ocean approach: book publishing house business case versus Amazon My client is a publishing house: book publishing, physical bookstore and online sales. For the store, no particular problem, it is relatively well-known in its region, and the natural traffic is satisfactory and rather stable.
Their online challenge: facing them, all the major banks (BNP, Société Générale, LCL, HSBC, etc.), the Email Data private management specialists (Rothschild, Oddo, Neuflize, Carmignac, etc.), the insurers (Allianz, Axa, etc.). ) and all the many other private management companies. A priori, the leader cannot fight, there is nothing to do. It is very far from being able to invest the same budgets. We started with the products that interest him. For example, managers are prohibited from selling products “sponsored” by tax incentives. No interest for him to analyze the Pinel, Malraux, Censi-Bouvard niches… We are targeting around fifteen segments. After a few weeks, we are able to see which segments are the most interesting in terms of demand volume and which are the most interesting segments in terms of competition.
He must make a choice; he cannot invest to properly cover the 15 segments analyzed. He makes his selection based on his priorities, his interests and our recommendations. He chooses priority segments in which he wishes to make himself more visible. We then analyze each of the segments to know how to make it visible in the best way, that is to say as efficiently as possible, in the shortest time and while optimizing your budget. The first results arrive in 3 months. We have succeeded in making it more visible than all its big competitors on relevant themes which generate traffic and requests for information or meetings. Data, digital strategy, blue ocean approach: book publishing house business case versus Amazon My client is a publishing house: book publishing, physical bookstore and online sales. For the store, no particular problem, it is relatively well-known in its region, and the natural traffic is satisfactory and rather stable.