Post by account_disabled on Jan 21, 2024 21:57:03 GMT -6
With improved data connectivity and generative AI capabilities, Progress 15 empowers marketers to create a more holistic view of customers and deliver personalized experiences faster. November 02, 2023 (GLOBE NEWSWIRE) -- BURLINGTON, MA Progress (NASDAQ: PRGS), a trusted provider of infrastructure and application development software, announced the release of Progress® Sitefinity® 15. With this release, Progress now offers new support for generative artificial intelligence (GenAI) across the entire platform, allowing marketers to create customized content at scale. Additionally, Sitefinity Integration Hub's new no-code data connectivity provides seamless connectivity to leading MarTech platforms to unify customer profiles. With Sitefinity 15, companies driving digital transformation can eliminate siled marketing data, gain deep consumer insights, and deliver personalized experiences faster.
The rise of GenAI technology is revolutionizing the landscape of content creation and Job Function Email Database digital marketing. According to a recent Gartner survey, 79% of enterprise strategists believe that technologies such as automation, analytics and artificial intelligence (AI) will be critical to their success over the next two years. In its current version, Progress leverages GenAI capabilities integrated into the content creation interface to help marketers speed up content creation. They can also quickly and accurately create personalized digital experiences by combining customer data from vital business systems into a single, comprehensive view of customer data across platforms with a new no-code data integration platform. Sitefinity Latest Release: Supporting Digital Transformation With Sitefinity 15, companies can: Use generative AI to improve content marketing productivity and scale content production: With new GenAI support, writers can more effectively summarize, enhance, and customize already written content to meet the specific needs and requirements of different personas or touchpoints along the customer journey.
They can achieve this without having to learn how to write tooltips or switch interfaces by using AI tools directly from the WYSIWYG editor. Drive automation and bring business users closer to data: Organizations can automate workflows and leverage data by connecting Sitefinity to more than 1,000 critical third-party systems and applications through the new Sitefinity Integration Hub. Leverage the power of AI-powered CDPs to create impactful journeys and deliver personalized personalization: Businesses can leverage unified customer data to target audiences and improve their messaging. An AI-driven chatbot has been added to Sitefinity's customer data platform (CDP) to speed up onboarding. According to Lauren Jarrett, executive vice president and general manager of Digital Experience, Progress, “We are excited to offer customers significant new digital marketing capabilities with the release of Sitefinity 15.” “GenAI's scalable system integration and new content creation capabilities are game-changing, making it easier to create content and personalize experiences.
The rise of GenAI technology is revolutionizing the landscape of content creation and Job Function Email Database digital marketing. According to a recent Gartner survey, 79% of enterprise strategists believe that technologies such as automation, analytics and artificial intelligence (AI) will be critical to their success over the next two years. In its current version, Progress leverages GenAI capabilities integrated into the content creation interface to help marketers speed up content creation. They can also quickly and accurately create personalized digital experiences by combining customer data from vital business systems into a single, comprehensive view of customer data across platforms with a new no-code data integration platform. Sitefinity Latest Release: Supporting Digital Transformation With Sitefinity 15, companies can: Use generative AI to improve content marketing productivity and scale content production: With new GenAI support, writers can more effectively summarize, enhance, and customize already written content to meet the specific needs and requirements of different personas or touchpoints along the customer journey.
They can achieve this without having to learn how to write tooltips or switch interfaces by using AI tools directly from the WYSIWYG editor. Drive automation and bring business users closer to data: Organizations can automate workflows and leverage data by connecting Sitefinity to more than 1,000 critical third-party systems and applications through the new Sitefinity Integration Hub. Leverage the power of AI-powered CDPs to create impactful journeys and deliver personalized personalization: Businesses can leverage unified customer data to target audiences and improve their messaging. An AI-driven chatbot has been added to Sitefinity's customer data platform (CDP) to speed up onboarding. According to Lauren Jarrett, executive vice president and general manager of Digital Experience, Progress, “We are excited to offer customers significant new digital marketing capabilities with the release of Sitefinity 15.” “GenAI's scalable system integration and new content creation capabilities are game-changing, making it easier to create content and personalize experiences.