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Post by account_disabled on Jan 22, 2024 22:51:38 GMT -6
It all works together. What needs to be taken into account today in order to convey the necessary message to a wide audience, given that today people are hypersensitive to any content? You need to understand exactly what message the company wants to convey. For DTEK, people are the main asset of values, which is important to talk about. The audience is really emotional right now. We encountered this when we received comments on shutdowns during blackouts.
But people come to share this emotion. You need to Buy Bulk SMS Service work with emotions. Communication should not be formal or bureaucratic; on the contrary, it should be as clear as possible for the audience. The more humane a communication is, the more it draws attention to itself and adds value to the brand as a whole. Give an example of the most successful communication during a full-scale war? The most emotionally positive and productive project is “Heroes of the Energy Front,” where we tell the stories of energy workers who are engaged in restoring power grids.
These people put their “soul” into their work, emotionally speaking. It is important to convey this in communications. Interview with Bogdan Nazarenko DTEK Read also : How to survive the war together with the people? Social component in business-client communications For DTEK, the issues of the employee safety system are also important. They often work on damaged sites where, before moving on to restoration, they must obtain permission to clear the location. Recently they launched the project “Light Crosses the Darkness” about DTEK Network employees.
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