Post by account_disabled on Mar 5, 2024 21:50:00 GMT -6
Market tools and possibilities in big data and artificial intelligence to not only monitor performance indicators, but also direct your business model, working with recommendation models, predictions and a/ b increasingly basing its decisions on data . This way you will develop a greater fit with your consumer , change your mindset , be able to create campaigns Country Email List with more concrete results and think about a more robust and efficient marketing strategy. The result will be the creation of a strong brand that stands out from the crowd, due to its values, the experience provided and the impact on the community, following a great journey through digital marketing. Did you enjoy checking out the innovations of marketing 4.0? Also check out: marketing strategies: see the main trends for 2021!Ncreasingly, chatbots for e-commerce have become essential in online commerce. See the benefits of this tool and how it can help you in your daily life.
Brazilian e-commerce is a modality that has already been growing a lot in recent years, but surprisingly, in 2020 this growth occurred at levels never seen in the last 20 years. But how can chatbots add up? According to a survey carried out by ebit/nielsen in partnership with elo, revenue from online sales increased by 47% in the first half of 2020 . This increase is mainly the result of the new coronavirus pandemic, which caused many consumers to migrate from physical stores to online stores. Regardless of what is expected for covid-19 in 2021, the tendency is for e-commerce to grow more and more , especially because, with each passing day, the use of the internet becomes more accessible to brazilians, a factor that contributes greatly to the growth of this sector. Technology is an essential point to sustain this ecosystem, as it can facilitate the worker's routine and, consequently, improve the user experience, who will tend to consume much more.
More than that, new technological trends appear on the market all the time and anyone who wants to do well online will need to be willing to follow them. A tool that is being widely adopted in this e-commerce environment is the chatbot , a type of conversational robot , which aims to ensure greater agility and quality of service. In this text, we will talk a little more about this technology and show you how the chatbot for e-commerce is essential for the growth of your brand. Good reading! What is an e-commerce chatbot and how does it work? First of all, let's clarify the difference between chatbot and online chat . Online chat is not always automated , that is, it can be controlled by a team of attendants, or even by the store owner himself. The chatbot, on the other hand, is usually developed by software , with artificial intelligence , capable of evolving and learning over time. Because of this, in more basic situations, the robot can simulate a dialogue very close to a conversation between human beings . If you work with online sales , you probably have difficulty responding to all customers quickly, after all, online stores do not always have a centralized team for this type of service.