Post by mostafa002 on May 15, 2024 4:19:19 GMT -6
Each of us lives in our own status quo, which in one way or another, we often tolerate even if only out of laziness. What we need to build is a system in which our product undermines these resistances and pushes potential customers to ask themselves 2 more questions. This is normally already difficult to do during a real sales negotiation, in which 2 people speak to each other directly, and it becomes even more difficult when this work is delegated to a landing page. That's why it needs to be super clear.
Habits, in the case of change, are a bad thing: if we already have a solution that works (and the tragedy is that this often doesn't work really well) each of us will perceive it as very tiring to move on to a new solution, even if it doesn't work well. it really is. Breaking this perverse mechanism is Estonia Email List difficult and you have to focus a lot on the final result. What must pass is the true value of our offer. Typically this value is summarized in a sentence, which we will find at the entrance to our landing page, which can have (for example) this form: Get [RESULT] without [PROBLEM]. The perception of risk is blocking Every time we buy something we have never bought before we always have some questions in mind.
Will the product be delivered on time? Can you really help me? Will it be durable enough? How long does it take to learn? Do I need to change something in my processes? What security issue might I have? Is this product scalable? Anything. Since our landing page has the role of a salesperson, available 24/7, we must be sure to help our customers dispel any doubts otherwise this page will not close any deals and will not do the job we created it for well . The management of objections, which is an almost obligatory step in every sales process, must be addressed and we want to be very explicit, trying to intercept all the possible questions from our customers and give answers that dampen the perception of the risk they are taking .
Habits, in the case of change, are a bad thing: if we already have a solution that works (and the tragedy is that this often doesn't work really well) each of us will perceive it as very tiring to move on to a new solution, even if it doesn't work well. it really is. Breaking this perverse mechanism is Estonia Email List difficult and you have to focus a lot on the final result. What must pass is the true value of our offer. Typically this value is summarized in a sentence, which we will find at the entrance to our landing page, which can have (for example) this form: Get [RESULT] without [PROBLEM]. The perception of risk is blocking Every time we buy something we have never bought before we always have some questions in mind.
Will the product be delivered on time? Can you really help me? Will it be durable enough? How long does it take to learn? Do I need to change something in my processes? What security issue might I have? Is this product scalable? Anything. Since our landing page has the role of a salesperson, available 24/7, we must be sure to help our customers dispel any doubts otherwise this page will not close any deals and will not do the job we created it for well . The management of objections, which is an almost obligatory step in every sales process, must be addressed and we want to be very explicit, trying to intercept all the possible questions from our customers and give answers that dampen the perception of the risk they are taking .