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Post by rakibul on Dec 4, 2023 2:58:04 GMT -6
To evaluate the overall success of the initiative, the Conversion Rate is measured, i.e. among all the clicks received, how many actually achieved a conversion. But what are the factors to consider to measure the effectiveness of Social Media? There are 6 factors to take into consideration to measure and improve your social strategy and increase engagement. Number of visits – how many times a user lands on the social profile page Interactions – how many times users interact with the social/group page. Subscription requests, likes, reviews) With the following possible situations: low number v of interactions and WhatsApp Number List low number of visits: negative result. low number of interactions and high number of visits: users are interested, but we need to find a way to involve them more through content. high number of interactions and visits: the social marketing strategy works! Shares – Indicates the number of times a user shares a message or content posted on the page. Clicks – how many users reached by a post. Content shared on social media) or by a re-tweet end up visiting the social page. Registrations – The number of people who follow a link to the social profile and, once on the page, fill out a form to receive an offer or register. Influencers – how many and which influencers in your network should be involved to transform prospects into conversions Metrics used to measure Social Network activity Vanity Metrics vs Business Metrics “Vanity Metrics make you feel good, but they don't offer clear guidance for what to do” Eric Ries
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